It’s been a year of uncertainties due to the coronavirus pandemic that has shaken the whole world. However, the beauty industry will continue to thrive even though with a slower approach. Being aware of the 2020 cosmetic trends will help you stay at the forefront of innovation. What’s more, you can work on finding solutions to consumer needs and problems and set yourself apart from the competition. Before the pandemic took the world by storm, consumer interest was shifting toward sustainable, natural, organic, and vegan ingredients. It should continue to be reinforced by the present COVID-19 crisis when consumers are keener to focus on health and wellbeing. This will influence their choice of beauty products as well. When the focus is on immunity boosters, chemicals are no more welcome.
Clean Beauty: Trends 2020
The conscious consumer chooses clean beauty over anything else. This is part of the global cosmetic trend, impacting the beauty and personal care market. As the consumer preferences shift more toward well-being, clean beauty seems to be trending.
Now consumers want to be more conscious of
- What goes into their beauty products?
- How these ingredients will help their body?
- Where do they come from?
So what does that mean for someone in the beauty industry?
Well, the consumer is more conscious than ever. If you take a leaf from the 2019 cosmetic trends, the consumer interest was focused on homegrown, slow skincare products that are mindful of the body’s needs and gentle on the environment. This should continue even during the current crisis and the post-COVID-19 era. Clean beauty will continue to be one of the leading global cosmetic trends in 2020 and thereafter.
Conscious Beauty Trend 2020
The need of the hour is to curate new beauty products, which are all-in-one, that is, safe, simple, and effective. Additionally, these products are no one-stop solution but specifically formulated for specific skin tones, weather conditions, and hair types. In the beauty world, no one-size-fits-all. The idea is to create a legacy of natural beauty products for specific skin types and needs.
As the consumer becomes more conscious and particular about what goes into their skin, they seek out beauty products that are organic or natural, toxin-free, and safe. The COVID-19 era will only strengthen this thought process. However, the dividing line between natural and organic is still unclear to most consumers, who think both are the same. But that is not true.
However, people are not in favor of using too much on their skin. What’s more, they expect the beauty formulations to be simple and sourced from nature. They are no longer keen to choose skincare products that are super complex and formulated with toxins to be effective.
2020 Cosmetic Trends: Beauty Diet
With an increased emphasis on self-care during the current coronavirus crisis, the beauty diet mindset is likely to take over the cosmetic trends 2020. Fear of chemicals has fueled the natural beauty movement and consumers prefer green or clean alternatives. The focus is also shifting toward materials that straddle between natural and engineered. While consumers seek out natural and organic beauty products, their choice criterion depends on product performance as well.
Labeling a cosmetic product as natural will not cut it.
Bioengineered beauty products are coming to the fray, with an increasing focus on environmental sustainability and deforestation. While consumers want their skincare products to be natural, they are also conscious of the environmental burden. Enter bioengineered components that offer the best biocompatible lab-grown alternatives to naturally grown ingredients.
Take the best from nature and leverage scientific and engineered approaches to optimize natural ingredients and formulate cosmetic products. After all, global cosmetic trends 2020 are in favor of clean and green.